Finding the right clients on Google can be challenging, especially when the search results aren’t always precise. Often, people search using general keywords like "buy CBD oil online in UK," but instead of finding client websites, they mostly get blog posts or irrelevant sites. This article will walk you through effective methods and provide a formula for more accurate searches so you can land the right clients through Google.
1. The Problem with Traditional Keyword Search on Google
- When users search for specific services or products using basic keywords (e.g., "buy CBD oil online in UK"), search engines often display articles, blogs, and comparison sites instead of the websites of potential clients or businesses.
- This can become frustrating because finding accurate client data involves navigating through numerous irrelevant search results.
- The core issue lies in the way Google indexes and ranks content—blogs and reviews are often prioritized over lesser-known client websites, which makes direct client hunting difficult.
2. Understanding Google’s Search Behavior and Algorithms
Google’s algorithm focuses on delivering relevant content to users. But to retrieve specific business-related data, users need to refine their search techniques. Here's what Google suggests:
- Use Subjects for Search Precision: Google emphasizes that search queries can become more accurate by adding “Subject:” before the keyword. This acts as a filter to narrow down results to titles that exactly match your search intent.
- Follow Google's Content Structure: According to Google’s guidelines, content with exact subject alignment (e.g., title or heading) appears higher in results. Simply typing broad keywords won’t always give precise results unless search intent aligns with Google's ranking system.
3. Formula: Using the "Subject:" Strategy for Client Hunting
To improve your search results, use the following formula:
Subject: [Service/Product] + [Location] + [Target Keyword]
Example:
- Regular Search: "buy CBD oil online in UK"
- Results: Blog posts, comparisons, articles
- Subject-Based Search:
Subject: Buy CBD Oil Online in UK- Results: Accurate listings of websites and businesses directly selling the product
By using the Subject: keyword, Google’s algorithm narrows down the search to content where the exact phrase appears in the title or main heading. This helps surface more client websites rather than unrelated blogs or articles.
4. Points to Improve Your Search for Clients on Google
- Use Specific Phrases with Subject Filters: Instead of general keywords, always search with subject-specific queries. For example, if you need SEO clients, try
Subject: SEO Services for Small Businesses. - Add Location for Better Results: If your target audience is location-specific, mention the location in your query. Example:
Subject: SEO Agencies in London. - Look for Active Business Listings and Directories: Searching with subject filters often shows local business listings and company websites, increasing the chance of finding direct clients.
- Use Tools for Deeper Keyword Analysis: Tools like Google Keyword Planner and Ahrefs can also help identify the most relevant keywords with high commercial intent.
5. Example Use Case: Finding Web Design Clients
If you’re a web designer looking for clients who need website redesigns, here’s how you can structure your search:
- Regular Search Query: "web design clients in New York"
- Results: Blog posts, articles, or irrelevant results
- Improved Search Query:
Subject: Web Design Services in New York- Results: Listings of web design companies, freelance platforms, and direct clients needing design services
This approach ensures you find results closely aligned with your business goals by focusing on exact titles and keywords used by potential clients.
6. Conclusion
Using Google effectively for client hunting requires a strategic approach. Simply typing broad keywords won’t lead to accurate results. By utilizing the Subject: filter in your searches, you can drastically improve the relevance of your results and find direct client websites more efficiently. Additionally, incorporating location and service-specific phrases further refines your search, helping you connect with potential clients faster. Start applying this method today to enhance your Google client-hunting experience!
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